50 Years Of Deadly
NAIDOC 2026
What started as a single day of protest in 1938 became a movement. This year celebrates 50 years of NAIDOC Week fifty years of themes that spoke truth and put culture front and centre. Our collection carries every theme from 1976 to 2026, set against the Aboriginal and Torres Strait Islander flags. A timeline of history, resistance, and celebration.
Last Chance Sale
Purpose Pins
Quality pins to add to your fits. Wear your values on your blazer, hat, lanyard; wherever!
Not A Date To Celebrate
January 26 is not a date to celebrate.
For First Nations people, it is a day of survival and a reminder of ongoing colonial violence. The debate surrounding the date exposes ongoing ignorance and a lack of empathy.
In a country that continues to oppress First Nations people, neutrality is complacency.
CLOTHING THE GAPS
We are an Aboriginal social enterprise uniting people through fashion and cause.
Producing merch with a message and encouraging people to wear their values on their tee.
It's more than a tee, it's a conversation starter...
Can I wear that?
To help navigate this conversation and to stop us repeating ourselves we have made it easier for our supporters and created some Ally Friendly and Mob Only symbols to guide your purchases. These symbols are located on all product descriptions and means it's easier for you to represent Indigenous fashion in Australia and beyond.
With over 7,000+ 5-star reviews, our community’s feedback speaks volumes about the quality and impact of our work.
